How To Use Internet Influencers To Market Your Product

Gone are those days when getting your products endorsed by a celebrity was only accessible to big companies who had access to huge funds. The growth of internet and digitalization has opened scope for a whole different medium of product marketing and endorsement. Every single one us follows a digital influencer these days who are nothing small but an internet celebrity. If you are into photography you may have been following a photographer, if you have a passion for automobiles you should be following a few moto-vloggers over the internet, the list never ends.

Startups these days are taking the smart route and taking advantage of their social outreach to make an impact for their product, here is why you should go reach your favorite influencer now to endorse your business:

Easy Point Of Contact

Reaching a high profile celebrity is a headache, get an appointment with the manager, check schedules, sign a contract, get your endorsement process started and what not. But Instagram celebrities are generally a DM away.

Optimized Costs 

You don’t need to be a mathematician to know what it might cost to get Shahrukh Khan to say “Wish Karo, Dish Karo”. The cost and reach of a high profile celebrity and internet celebrity may not be comparable but you know why they call this generation “Digital generation”

Quicker Results 

Generally, internet influencers provide you they estimate reach when it comes to their videos/posts and their viewer interest which is where you can strategize better when it comes to marketing and endorsement.

Better Brand Image 

Since your products are used/endorsed by normal people the followers feel a connection and the impact is completely different.

How do I reach digital Influencers?

Generally reaching them is quite easy and they are mostly just a mail or DM away. Few have their managers but nevertheless, the process is simple most of the times.

How do I choose my Influencer?

Before you finalize about the product promotion campaign know your product well and have a strategy about whom you want to target. Every influencer has a set of followers with mostly a narrow interest spectrum, For example, a moto-vlogger mostly has a male audience with interest spectrum ranging to an automobile to travel. So make sure you study their account insights to check their follower’s interest, demographics, and population before taking them aboard.  And as with all digital products becoming internet influencer has become a fad these days so make sure the people you choose to endorse your products have worthy online image and have real followers. You can go through a check by going through the comments and followers list, to see the level of interaction the account is having.