Trademark Class 35: Advertising, Marketing & Business Services

When applying for a trademark, choosing the correct class is crucial. It ensures your brand receives the right protection and avoids legal complications. Trademark Class 35 is widely used by businesses offering services rather than physical products.

Let’s explore what this class covers, why it’s important, and how to file correctly.

What Does Trademark Class 35 Cover?

Class 35 includes a broad range of services that help businesses grow and operate efficiently. These include:

• Advertising and publicity services

• Marketing and promotional campaigns

• Business management and consulting

• Human resources and recruitment services

• Online retail and e-commerce activities

• Market research and analytics

• Office administration and outsourcing support

If your company helps other businesses sell, market, manage, or scale, you probably fall under this class.

Real-World Examples

To better understand Class 35, here are a few practical examples:

• A digital marketing agency running Google Ads for clients

• A recruitment agency placing candidates across industries

• An Amazon seller managing third-party goods

• A company offering B2B business strategy consultations

• A job portal connecting employers and jobseekers

Each of these businesses engages in promotional or administrative activities. Therefore, they should register under Class 35.

What’s Not Included in Class 35?

While this class is broad, some services fall outside its scope. For example:

• Legal services are covered under Class 45

• Financial and investment services fall under Class 36

• Software development or tech platforms are generally covered under Class 42

Before you file, it’s essential to check if your core services align with Class 35 or need a multi-class application.

Why Class 35 Is So Popular

Many startups, agencies, and consulting firms provide services rather than tangible goods. As a result, Class 35 is one of the most frequently selected classes during trademark registration.

Especially in the digital era, businesses that offer marketing, outsourcing, or online selling rely heavily on brand recognition. Therefore, protecting your trademark in this class is a strategic move.

Tips for Filing Under Class 35

To increase your chances of approval:

• Be specific. Instead of saying “business services,” say “digital marketing consultancy” or “HR outsourcing.”

• Consider all related activities. You may need multiple classes if you offer both software (Class 42) and business consulting (Class 35).

• Check existing trademarks. Avoid names that are similar to those already registered in the same class.

Being thorough during the filing process can save time, effort, and legal fees.

Trademark Class 35 covers a wide range of business-focused services. From advertising to e-commerce consulting, this class helps service providers protect their unique identity in a competitive marketplace.

If you’re unsure about the correct class for your business, we’re here to help. Reach out today for expert trademark filing support.

Brands/Trademarks you Might Know in Class 35:

Zee Entertainment Enterprises

How can Tradeviser help in your Trademark journey?

We have an awesome in-house team of Trademark professionals who can provide valuable assistance throughout the trademark process. Our Trademark Attorneys can then help prepare and file a trademark application with the relevant trademark office and respond to the office’s actions or objections to the examination. If the trademark is challenged, our attorney can help prepare and present a strong case supporting the application. Finally, once a trademark is registered, our attorney can help monitor and enforce trademark rights to prevent infringement by others. Through our team’s expertise and knowledge of the legal environment, we can help ensure that the trademark registration process goes smoothly and the resulting trademark offers the necessary protection of the symbol or object.

Detailed List of goods Classified under Class 35

1. administration of consumer loyalty programs
2. administration of frequent flyer programs
3. administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs] 4. administrative processing of purchase orders
5. advertising / publicity
6. advertising agency services / publicity agency services
7. advertising by mail order
8. production of advertising films
9. rental of advertising space
10. rental of advertising time on communication media
11. appointment reminder services [office functions] 12. appointment scheduling services [office functions] 13. auctioneering
14. bill-posting
15. rental of billboards [advertising boards] 16. book-keeping / accounting
17. advisory services for business management
18. business appraisals
19. business auditing
20. business efficiency expert services
21. business information
22. business inquiries
23. business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
24. business investigations
25. business management and organization consultancy
26. business management assistance
27. business management consultancy
28. business management for freelance service providers
29. business management of hotels
30. business management of performing artists
31. business management of reimbursement programmes for others / business management of reimbursement programs for others
32. business management of sports people
33. business organization consultancy