{“@context”:”https://schema.org”,”@type”:”BlogPosting”,”headline”:”Trademark Class 35: Business Services, Advertising and Retail — Complete Guide to NICE Class 35″,”description”:”Complete guide to Trademark Class 35 under the NICE Classification — what business services are covered, list of goods and services in Class 35, whether your consulting, marketing, e-commerce, or retail business needs Class 35 registration, and how to file in India with the Trade Marks Registry.”,”author”:{“@type”:”Person”,”name”:”Tradeviser Legal”},”publisher”:{“@type”:”Organization”,”name”:”Tradeviser”},”datePublished”:”2026-09-27″,”inLanguage”:”en-IN”,”mainEntityOfPage”:{“@type”:”WebPage”,”@id”:”https://tradeviser.com/trademark-class-35-business-services/”}}

{“@context”:”https://schema.org”,”@type”:”FAQPage”,”mainEntity”:[{“@type”:”Question”,”name”:”What is Trademark Class 35?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Trademark Class 35 under the NICE Classification (International Classification of Goods and Services) covers business management and consulting services, advertising, market research, business administration, office functions, retail and wholesale services for goods of others, franchising, and import-export agency services. It is one of the service classes (Classes 35–45 are service classes; Classes 1–34 are goods classes). Class 35 is among the most commonly filed classes in India for service-based businesses.”}},{“@type”:”Question”,”name”:”What specific services are covered under Trademark Class 35 in India?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Class 35 broadly covers: (1) Advertising and promotional services — creating and placing advertisements, direct mail advertising, promotional materials; (2) Business management consulting — business analysis, business advisory, business auditing; (3) Market research and market analysis services; (4) Office functions — bookkeeping, secretarial services, data processing; (5) Retail and wholesale of goods on behalf of others — supermarkets, department stores, online retail platforms, e-commerce aggregators; (6) Recruitment, HR and employment agency services; (7) Franchise consulting and business opportunity services; (8) Import-export agency services.”}},{“@type”:”Question”,”name”:”Does an e-commerce platform need a Class 35 trademark?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Yes. E-commerce platforms that list and sell goods on behalf of third-party sellers (like Amazon, Flipkart, or similar marketplace models) need Class 35 registration — specifically for ‘retail services for goods of others.’ They also need the specific goods classes for the products they actually sell under their own label. Online retail services are service-class goods under Class 35, not the goods classes of the products being sold. A trademark in Class 35 protects the platform’s brand name in relation to its marketplace services.”}},{“@type”:”Question”,”name”:”What is the difference between Class 35 and Class 36 for financial service businesses?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Class 35 covers business management, consulting, and general commercial services. Class 36 covers financial services — banking, insurance, real estate brokerage, investment management, and financial advisory. If a company provides both types (e.g., a fintech company that offers business management consulting AND financial advisory), it should register in both classes. Business analysis, market research, and business consulting → Class 35. Financial analysis, investment advice, and credit services → Class 36.”}},{“@type”:”Question”,”name”:”How do you file a trademark application in Class 35 in India?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”File a trademark application with the Office of the Controller General of Patents, Designs and Trade Marks (CGPDTM) through IP India’s e-filing portal (ipindia.gov.in). Specify Class 35 and describe the specific services your business provides within Class 35. The government fee for online filing is ₹4,500 per class for individuals, startups, and small enterprises, and ₹9,000 per class for others. The Trade Marks Registry then examines the application, publishes it in the Trade Marks Journal, and registers it (if no objections) after a 4-month opposition period.”}}]}

{“@context”:”https://schema.org”,”@type”:”HowTo”,”name”:”How to Register a Trademark in Class 35 in India”,”step”:[{“@type”:”HowToStep”,”position”:1,”name”:”Conduct a trademark search”,”text”:”Search the IP India trademark database (ipindia.gov.in) to check if an identical or similar mark already exists in Class 35. A clear search reduces the risk of refusal or opposition.”},{“@type”:”HowToStep”,”position”:2,”name”:”Prepare the trademark application”,”text”:”Prepare TM-A (online form). Specify: (1) the trademark (wordmark, logo, or combination); (2) the applicant’s details; (3) the class — Class 35; and (4) a specific description of the services within Class 35 that the mark will be used for.”},{“@type”:”HowToStep”,”position”:3,”name”:”File online with IP India”,”text”:”File through the e-filing portal at ipindia.gov.in. Pay the government fee: ₹4,500 per class for individuals, startups, and small enterprises; ₹9,000 per class for others. A temporary filing receipt is issued immediately.”},{“@type”:”HowToStep”,”position”:4,”name”:”Await examination report”,”text”:”The Trade Marks Registry examines the application within 3–12 months. They may issue an Examination Report raising objections (relative grounds, absolute grounds, similarity with prior marks). Reply to objections within 1 month of the report.”},{“@type”:”HowToStep”,”position”:5,”name”:”Publication and opposition period”,”text”:”If accepted, the mark is published in the Trade Marks Journal. Third parties have 4 months to oppose. If no opposition is filed (or opposition is decided in your favour), the mark proceeds to registration.”},{“@type”:”HowToStep”,”position”:6,”name”:”Registration certificate issued”,”text”:”The Trade Marks Registry issues a Registration Certificate. The mark is valid for 10 years from the date of filing and can be renewed indefinitely in 10-year intervals.”}]}

Adv Kartika Padal

With over 35 years of service in the District Court of Odisha, I have witnessed and learned diverse range of cases while developing a deep understanding of the legal system. Having retired from my previous position, I now utilize my expertise to assist businesses and SMEs in managing and navigating matters related to Intellectual Property Rights and Tax Law.