Why SWOT Analysis is a Must for Startups SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A Startup has minimal experience in its field and so this analysis is essential for overall assessment. Let’s have a look at its detail, reason to use for start-ups, its benefits, etc: What is SWOT? SWOT analysis (alternatively known as SWOT matrix) is defined as a strategic planning technique utilized to assist an individual or organization to discover different aspects like strengths, [...]

Why Startups should look into BPM Business process management (BPM) is an approach to making positive improvements in any business. The approach is useful for organization of any size, including the startups. Let’s have a look at what it is in detail, its usefulness for start-ups and its pros & cons: What is BPM? BPM is basically the regulation for enhancing the business process thoroughly, by assessing it, modeling the way it functions in various scenarios, implementing improvements, [...]

8 Myths about Starting your Own Business You Have No Boss False, owning a business makes you answerable to more than one Boss. Your customers, investors, and employees are now your new bosses and yes the bottom line is your boss too. You are now responsible for every step that you take as it is associated with a number of people around you. You Can Work Fewer Hours Which is a myth again, because as an entrepreneur you [...]

How To Use Internet Influencers To Market Your Product Gone are those days when getting your products endorsed by a celebrity was only accessible to big companies who had access to huge funds. The growth of internet and digitalization has opened scope for a whole different medium of product marketing and endorsement. Every single one us follows a digital influencer these days who are nothing small but an internet celebrity. If you are into photography you may have [...]